Il Fresco Di Peroni - Making Of Video

Directed and edited a behind-the-scenes “making of” film for Il Fresco di Peroni, documenting the creation of a large-scale immersive brand activation in Covent Garden. Captured the development of the Italian Renaissance-inspired optical illusion artwork and the installation process behind the world’s first beer-pouring artwork. Shaped both offline and online edits for social delivery, working closely with creative teams to translate the experiential concept into a cohesive film that showcases the installation, artistry, and public unveiling.

Agency: McCann London
Production / Activation: JOY! Collective
Brand: Peroni Nastro Azzurro